How To Increase Your Rank In Etsy
Now that you’ve successfully listed your handmade products on Etsy, you’re likely wondering how to ensure that your store stays up-to-date and visible to customers so that you can continue receiving sales and make more money from your handmade goods. While it might seem like you need to spend hours upon hours creating new items, there are a few things you can do to keep your store ranking high on Etsy. Here are eight tips on how to increase your rank in Etsy and get more people clicking through to your products.
1) Update your shop
Before you even think about sales, make sure your shop is up-to-date with all of your listing details filled out. Listings that have missing or incorrect information will discourage customers from purchasing. Also, check to see if there are any items in your shop that haven’t sold in a while, either discount them or mark them as discontinued so that you can free up some space for new inventory. For instance, maybe you no longer want to sell a product because it has been discontinued by its manufacturer. In cases like these, it’s best to remove those products from your shop rather than continuing to stock them and hoping they sell at full price.
2) Promote the right products
Promoting a product you believe in is great, but promoting a product people want is better. Always put yourself in your customer’s shoes when creating promotional content, especially if that content will drive shoppers back to your Etsy shop. The most effective way to do so is by knowing what keywords shoppers are typing into search engines like Google, Yahoo!, and Bing when they’re looking for products similar to yours. You can easily find these terms using free tools like Google Keyword Planner or AdWords Keyword Tool.
3) Use catchy titles
One way you can up your ranking is by using catchy titles. Make sure they’re keyword-rich, but also include a benefit that directly pertains to your customer. For example, How To Lose Weight Without Exercise is going to be a lot more enticing than just How To Lose Weight. A title like that isn’t as attractive because it doesn’t give any information about what someone will get if they click on it. Remember, people are clicking on your link because they want to know how to lose weight, so why not let them know exactly what they’ll learn? You should also make sure your titles are easy to read and quick to understand. If people have to spend time figuring out what you mean, chances are high that they won’t bother reading any further.
4) Stand out among the competition
Etsy, like many other markets, can be a lot of work. To stand out in today’s marketplace you’ll need to make sure your brand has a voice that resonates with potential customers. How do you do that? Here are eight actionable tips for ensuring you get more sales on Etsy. These will help boost your ranking as well as drive traffic to your shop. It all starts with taking inventory of what you have to offer and how best to showcase it. For example, if you sell handmade soaps or bath bombs, take pictures of them in use, in a bathtub or sink, to show how they look when they’re being used. If you sell items that aren’t exactly one-of-a-kind, show multiple angles of each piece to give buyers an idea of how it looks from different angles.
5) Create listings that sell
Keywords matter. Make sure your listing has a title, tags, and description that includes search terms relevant to your product, it will make it more likely for customers to find you. Focus on making high-quality images that accurately reflect your product. Add free shipping, Listings with free shipping are 7 times more likely to sell than those without. Remember to add items that have been selling well in recent months. This is because most people tend to buy things they’ve seen before instead of browsing through new items. Be responsive: Respond quickly when buyers contact you! If they ask questions or request additional photos, answer them as soon as possible, ideally within 24 hours. Show up where buyers are, You can’t expect potential customers to come looking for you if they don’t know about your shop.
6) Stock photos aren’t enough, use high-quality images
A photograph is worth a thousand words, so use them in your favor. You’ll want high-quality images of your products, but you also want photos that include multiple angles, product close-ups, and lifestyle shots, all featuring your products prominently. Take your photos if possible, or hire a photographer if necessary. If you don’t have much experience with photography, it might be helpful to work with someone who does. For example, many photographers offer photo shoots for Etsy seller’s service. In any case, make sure your pictures are clear and well-lit; lighting can make all the difference when you’re trying to capture detail on small objects like jewelry or clothing.
7) Give your customers lots of options
If you’re trying to get more traffic on your Etsy shop, there are a few things you can do. One is to expand your product line so that you have more items up for sale, and another is to cross-promote with other shops. Both of these options will help boost your SEO ranking. But one thing you should avoid doing is making customers click through multiple pages to find what they want. This makes them less likely to purchase because they won’t be able to find what they need as quickly or easily as they could if it were all on one page. It also means that they’ll spend less time on your site overall, which will ultimately hurt your rankings. So don’t force people to go from category to category; instead, give them links at the top of each section so they can jump around at their leisure.
Conclusion
Regardless of whether you’re running a small business or working for yourself, marketing your products online is an essential skill. No matter what your goals are, if you want them to come true, you’ll need to optimize all aspects of your business. It all starts with how well-prepared you are when it comes time to put your product in front of potential customers.