Amazon Handmade Vs Etsy
Amazon and Etsy handmade are great platforms, but they have their similarities and some differences too. If you are a craftsman or an artisan then you need to sell your product. Here Etsy or Amazon handmade will be a big help. These two leading platforms are offering opportunities to craftsmen to come forward and show off their skills to customers.
Amazon Handmade and Etsy both are good platforms for selling, but they both have some pros and cons which makes them less suitable for different users. Here in this article, we will have a brief discussion about AMAZON HANDMADE VS ETSY.
AMAZON HANDMADE AND ETSY SIMILARITIES:
There are some similarities while you are thinking of selling on Amazon handmade or Etsy.
CUSTOM PRODUCTS: Both Etsy and Amazon Handmade provide opportunities to craftsmen to sell their unique designs to millions of consumers, and they even allow personalized products as well.
LISTING OF PRODUCTS: On both platforms, the sellers can use numerous fields, drop-down, text, and custom prices to create a good listing for their products. These things are similar in both places.
AMAZON HANDMADE VS. ETSY THE DIFFERENCES:
As there are similarities you will find differences too. The differences such as,
SIGN-UP PROCEDURE: This is a complex task on Amazon handmade while in Etsy you will find it easy. You can set up your shop with a few clicks, and it’s very easy to understand when you are a novice on this platform. On the other hand, when you are selling on Amazon you will have to wait for the approval and it can extend for weeks to months. You also have to fill in a form to describe your business type, and it will be hard to get approval. Furthermore, some categories are not allowed on this platform.
TARGET AUDIENCE: If you are chasing after handmade products, you have to know about these two selling places. Unlike Etsy Amazon has a larger audience, they have almost three hundred million consumers. Still, the items sold here are limited, and just because the handmade section is new, there are not many fans. On the other hand, Etsy has only 35 million customers and they offer artisan products only.
LISTING CHARGES: In the case of Amazon handmade there are no listing charges and no expiry date as well. But Amazon handmade requires 5% from each sale you make. On Etsy, you have to pay $0.20 for each listing, and then you have to pay 5% on each sale. You have to pay this fee at the time of registration, and the signing up process is easier in Etsy.
PAYMENT PROCEDURE: Here also Etsy gets another point as it offers funds directly. On Amazon, the payment procedure can take up to twenty-four days and this is for a single transaction.
PRODUCT CATEGORIES: You will only get 14 product categories on Amazon handmade, while Etsy provides 160.
SHIPPING FEES: On Amazon handmade, the shipping charges are based on the default model. The standard cost is $4.49 and the default per weight fee is $0.50 for each pound. In the case of Etsy, you have to pay 5% shipping and transaction fees. This is similar to the 5% transaction charges for an item sold on $35 with free shipping.
TRAFFIC EXPOSURE: You already know that Amazon has 300 million customers, but its handmade section isn’t that popular as Etsy’s. On the other hand, Etsy comprises of average 35 million consumers, and it’s for the ones who are looking for vintage and handmade products.
CUSTOMER SUPPORT: Last difference between Amazon handmade and Etsy is the customer support system of both platforms. Here you will find that Amazon offers better customer help than Etsy. You can write, chat or call Amazon, and you will get a faster solution to issues. On Etsy, you have to contact them through email.
COSTS OF SELLING ON AMAZON HANDMADE AND ETSY:
When you are selling on these marketplaces there will be some costs that you have to bear. Let’s find out the same below.
SELLING COSTS ON ETSY: For product listing, you have to pay $0.20 per item. A 5% fee will be deducted after each item is sold. You have to pay transaction fees on shipping. There are no monthly fees.
SELLING COSTS ON AMAZON: Amazon handmade requires a 15% commission per product, and you have to pay at least a $1 referral charge. You have to pay transaction fees on shipping only. There will be a monthly $39.99 monthly charge when you sell over 40 non-handmade products on a single account.
Product listing has no charges and it never expires. Although, the listing is free the commission you have to pay here is three times bigger than Etsy. This is the reason, most craftsmen prefer Etsy to Amazon.
HOW TO SELL ON ETSY AND AMAZON HANDMADE:
If you want to become a seller on Amazon handmade or Etsy, you have to know the system there. In the case of Etsy, you will get a direct approach. While on Amazon handmade you have to go through an application process. Let’s look at the step-by-step guide below.
SELLING ON ETSY:
* You have to register with an account on Etsy
* Set the preferences for your business like the country, language, and currency
* Select a name of your shop on Etsy
* Start adding the items, complete the listing, and then publish the product in your shop
* Select the payment procedures, and set up the billing details.
* Open the shop, customize it and market the items.
SELLING ON AMAZON:
* First, you have to finish the application process
* Then sign up for the seller account to complete the online registration
* You have to wait longer to get the approval
* Once you get the approval, you can create the free product listing
* Now manage and grow your shop by using the programs on the platform
THE PRODUCTS YOU CAN SELL ON AMAZON HANDMADE AND ETSY:
On both platforms, you can sell artisan products and handmade items. The main categories you will find are,
* Gifts
* Watches and jewelry
* Clothing
* Artwork
* Personal care and beauty products
* Handbags and shoes
* Part and stationery supplies
* Games and toys
* Dinning and kitchen
* Sporting items and Pet supplies.
Amazon handmade allows sellers to sell within the 14 categories they have. On the other hand, when you sell on Etsy there are 160 categories for sellers.